The global cocktails market is booming, with the ready-to-drink (RTD) cocktails segment projected to reach £2.43 billion by 2030. As the demand for innovative and convenient cocktail options surges, a new generation of cocktail drink apps is emerging to meet the needs of discerning UK consumers.
Key Takeaways:
- Espresso Martini Dominance – The Espresso Martini remains the most viral cocktail, inspiring variations like frozen and whipped espresso martinis.
- Margarita and Tequila Cocktail Trends – Margaritas are the second most ordered cocktail worldwide, with new spicy and smoky varieties gaining popularity.
- Old Fashioned Classics – Bulleit, Michter’s, and Maker’s Mark are top whiskey choices for the timeless Old Fashioned.
- Summer Cocktail Favourites – Paloma spritz, Hugo spritz, and mango mojito are among the most viral summer cocktail trends.
- Low- and No-ABV Movement – Alcohol-free and low-ABV cocktails are in high demand, particularly among Gen Z consumers.
https://www.youtube.com/watch?v=dGJlDJa36XY
Riding the Wave of Cocktail Momentum
The global cocktails market was valued at £728.2 million in 2022 and is expected to expand at a CAGR of 12.0% from 2023 to 2030[4]. This growth is driven by a surge in social media discussion about cocktails, with TikTok videos tagged #cocktail reaching over 10 billion views by the end of 2023[1][4]. Additionally, the canned cocktails segment has exploded by 226%, demonstrating consumer appetite for convenient, portable cocktail options[4].
Trending Cocktail Categories to Watch
The Espresso Martini remained the most viral cocktail of 2026, with top brands like Ketel One, Grey Goose, and Stoli leading the charge[6]. Margaritas, the second most ordered cocktail in the world[6], are also seeing new trends, such as spicy and smoky varieties like jalapeno-infused margaritas and mezcal palomas[1]. For the classic Old Fashioned, Bulleit, Michter’s, and Maker’s Mark are the top whiskey choices[6]. During the summer months, 54% of cocktail drinkers prefer “long” drinks like highballs, with the most viral options including Paloma spritz, Hugo spritz, and mango mojito[4].
Flavor Trends and Ingredient Innovation
The low- and no-ABV movement is gaining momentum, with over 40% of Americans trying to drink less alcohol[1]. This shift is driving demand for alcohol-free liquor alternatives and low-ABV, flavour-forward mocktails, particularly among Gen Z consumers[1]. Globally inspired ingredients like yuzu, lychee, matcha, cachaça, and pisco are also gaining popularity, alongside smoky and savory profiles featuring mezcal, charred citrus, and umami infusions[1]. Cordials, aperitifs, and emerging spirit categories like Calvados, fruit brandy, and various amari are being used more often in trendy cocktails[2], while Fords Gin made history in 2026 by becoming the first brand to enter the Bartenders’ Choice category directly into first place[6]. Beyond espresso martinis, dessert cocktails like spiked affogatos and liquor-enhanced hot chocolates are also gaining popularity[1].
Capturing the Visual and Social Media Appeal
Visual appeal and dynamic presentation are non-negotiables for viral-worthy cocktails[1]. Top TikTok cocktail trends feature sparkling cotton candy drinks, clarified milk punches, color-changing butterfly pea flower refreshes, and whipped espresso martinis[1]. Additionally, 44% of consumers discover new cocktail bars through Google Maps reviews, and 41% of consumers are likely to choose a cocktail based on a specific brand of spirit[4].
Conclusion
The cocktail industry is experiencing a renaissance, driven by evolving consumer preferences, innovative flavour profiles, and the rise of visual-centric social media trends. UK cocktail enthusiasts can explore a wealth of cocktail drink apps to discover new creations, experiment with unique ingredients, and stay ahead of the curve in this dynamic and ever-changing landscape.
Sources:
Tastewise – Cocktail Trends Of 2026: Data And Sales
Southern Glazers – Top 10 Drink Trends from the 2026 Liquid Insights Tour
The Week – All Mixed Up: The Year Ahead in Cocktail and Bar Trends
WifiTalents – Cocktail Industry: Data Reports 2026
Drinks International/VisitChef – Brands Report 2026: The Brands That Rule the World’s Best Bars Today
