The margarita is a beloved Mexican cocktail that has captivated the world with its tantalising flavour. While the exact origins of this iconic drink remain shrouded in mystery, its regional variations have imbued it with a diverse array of unique characteristics.
Key Takeaways
- Mysterious Origins: The margarita likely emerged in Mexico or the US-Mexico border region in the 1930s–1940s, with multiple competing origin stories.
- Classic Formula: The standard margarita is made with tequila, fresh lime juice, and orange liqueur, typically in a 2:1:1 ratio.
- Regional Variations: Margaritas across Mexico showcase local ingredients and unique flavour profiles.
- Frozen Innovation: The frozen margarita was first created in La Jolla in 1947, revolutionising the way the drink is served.
- Enduring Popularity: The margarita has become a beloved and iconic cocktail, celebrated throughout the world.
The Margarita’s Mysterious Origins
The exact origin of the margarita remains a topic of debate, with multiple competing stories and claimants vying for the title of its creator. However, it’s widely believed that the drink likely emerged in Mexico or the US-Mexico border region sometime in the 1930s or 1940s.
The name “margarita” itself means “daisy” in Spanish, suggesting that the drink may have evolved from the “daisy” cocktail family, which typically consists of a spirit, citrus, and liqueur. Early versions of the margarita were often made with tequila, lime juice, and orange liqueur, similar to the Picador cocktail featured in the 1937 Café Royal Cocktail Book.
Famous Origin Stories and Claimants
Over the years, several individuals and establishments have staked their claim as the original creators of the margarita. Some of the most prominent origin stories include:
- Carlos “Danny” Herrera (Rancho La Gloria, Tijuana–Rosarito, 1938): Created the drink for Ziegfeld showgirl Marjorie King, who was allergic to most spirits except tequila.
- Hussong’s Cantina (Ensenada, 1941): Bartender Don Carlos Orozco allegedly created the drink for German-Mexican patron Margarita Henkel Cesena, a frequent customer and ranch operator.
- Francisco “Pancho” Morales (Tommy’s Place, Ciudad Juárez, July 4, 1942): Claimed to have invented the margarita when he couldn’t recall how to make a Magnolia cocktail and improvised with tequila, lime, and Cointreau.
- Santos Cruz (Balinese Room, Galveston, Texas, 1940s): Allegedly created the drink for singer Peggy Lee, naming it after the Spanish version of her name, Margarita.
- Margaret “Margarita” Sames (Acapulco, 1948): Texas socialite who claimed to have invented the margarita at a Christmas party in her Acapulco vacation home.
- David Daniel “Danny” Negrete (Tehuacán, Puebla, 1936): Hotel bar manager who reportedly created the drink as a wedding gift for his sister-in-law Margarita.
The Classic Margarita Formula and Evolution

The classic margarita is made with tequila, fresh lime juice, and orange liqueur (traditionally triple sec or Cointreau). The standard ratio is often 2:1:1 (tequila:orange liqueur:lime juice), though some variations use a 3:2:1 ratio.
The margarita is typically served in a salt-rimmed glass, either on the rocks or straight up. The frozen margarita was first made in La Jolla in 1947 by Albert Hernandez Sr., who used a blender instead of crushed ice. The dedicated frozen margarita machine was introduced by Mariano Martinez in Dallas in 1971, revolutionising bar service.
Regional Mexican Variations and Local Twists
As the margarita has spread across Mexico, it has embraced a variety of regional variations and local twists. In Baja California, the drink is often made with fresh local limes and agave-based orange liqueurs. In Jalisco, bartenders may emphasise high-quality 100% agave tequila and minimal orange liqueur.
In coastal areas, fruit purées (mango, strawberry, watermelon) are a common addition, while in central Mexico, some versions use agave nectar instead of orange liqueur, inspired by the Tommy’s Margarita.
Conclusion
The margarita has endured as a beloved and iconic cocktail, celebrated throughout the world for its unique and versatile flavour profile. From its mysterious origins to its regional interpretations, the margarita continues to captivate and delight palates across the globe.
Sources:
Blue Moon Mexican Café, “History of Margarita: When Was the Cocktail Invented”
Wikipedia, “Margarita”
DEKO Cocktails, “The History of Margaritas: A Cocktail’s Journey”
Old Fashioned Lounge, “The History of the Margarita Cocktail: A Timeless Refreshing Classic”
Britannica, “Margarita | Cocktail, Ingredients, Origins, & Variations”
PATRÓN TEQUILA, “The History of the Margarita”
Journey Mexico, “The History of the Margarita: The Mystery Behind Mexico’s Top Cocktail”
Diageo Bar Academy, “The Margarita: A True Classic”
The Corner Taqueria, “The History of Margaritas”
Olmeca Altos Tequila, “History of Margarita: Who Invented it?”